On-Page SEO Checklist
Here is the On-Page SEO Checklist
One of the most important, and often overlooked, strategies for new online businesses is customer acquisition. You can have the best products, latest widgets, and a gorgeous professionally designed site, but with no visitors, it’s all for nothing.
On-page SEO improves your online visibility, making it easier for searchers to find your content and for algorithms to crawl and index your pages.
Depending on your business model and its current marketing capabilities, search engine traffic may comprise 50-90% of all traffic to your site. In other words, on-page SEO helps get you in front of 50-90% of your prospects.
On-page SEO can also be a key competitive differentiator in your industry. As traditional companies rely on legacy marketing tactics business cards, handshake agreements, print advertising, etc. – you can use on-page SEO to reach a modern audience in an extremely efficient and cost-effective way.
Because SEO is an ongoing, long-term investment, making it a core function of your digital marketing strategy is best practice. Algorithms change, customer demands evolve – SEO allows you to quickly keep pace with these transformations so that your company is ever-present and ever-agile.
In this on-page SEO checklist, I’m going to show you the essential things to pay attention to. They’ll improve your search traffic, boost your rankings and make off-page SEO a lot easier for you.
- Keyword research/Find the top Key word
Find the best and top keyword to start the On-Page SEO for particular page. The best and top keyword is the phrase or term that:
- Relevant to the Topic or Theme of the content.
- Regularly searched for by your target audience
- Add Your Keyword in Your URL
Your URL helps Google understand what your page is all about. And a keyword-rich URL can improve your organic CTR.
That’s why you want to include your keyword in your URL.
For example, my target keyword for this page is “SEO checklist”.
So, I made the URL for this page: https://magicwithwp.com/On page seo-checklist
- Front-Load Your Keyword in Your Title Tag
Many People don’t know where to put your keyword matters. It’s no secret that you should use your keyword in your title tag. Specifically, you want to put your keyword in the front of your title tag. For example, my main keyword for this post is “SEO case study”.
- Use Your Keyword in H1, H2 or H3 Tags
Make sure to include your keyword in H1, H2 or H3 tags. For example: You might have noticed that I included the term “SEO Checklist” in the first sub header on this page:
That sub header is wrapped in an H2 tag. And including “SEO Checklist” in an H2 can help me rank higher for that keyword.
- Write your own content
In the early stages of your site, I highly recommend you write your own content. Doing so forces you to understand your subject matter better. It forces you to understand who your customers are and what they’re looking for. It gives you the opportunity to develop a tone, voice and style for your site. Having that understanding will benefit your site as it matures tremendously. It will also allow you to connect with your site’s users in a way that large sites can’t.
- Believe in your content
Don’t write anything you don’t believe in. If you don’t believe what you’re pitching, your visitors won’t either. Write as if you’re trying to convince yourself. Be authentic.
- Write unique content
Simply looking at what content is ranking in your vertical and trying to copy it won’t get you very far. Google has already given that top-ranked content a place, why should it displace it with yours, especially if the other site has more authority? Come up with something unique and different. Originality will interest your readers, and, as a result, will interest Google.
- Write more than 300 words of body content.
The number of words for your content will vary liable on the page’s purpose and the depth of the topic. But as a best preparation, publish pages that have more than 300 words of body copy. As more detailed posts will have a stronger probability of ranking.
- Make your content understand able/scannable.
Readers and Search engines like content that is easy to scan and understand. Proof read your content and use formatting that makes it easy to speedily scan and review.
- Break content into sections with expressive subheadings.
- Use bullet points or numbering for lists of information.
- Use bold formatting to highlight important points.
- Get links the right way
Links remain one of the most important factors Google uses to determine the importance of a page. Links support search engines connect and understand online content. Add relevant internal links or external links to other pages on your site, and when possible, use the linked page’s target keyword as the anchor text for the link.
- Add images
The images you use say a lot about your content. So, to help them understand your images, you want to optimize your image in image title, alt tags and filenames. Make the content more fascinating to readers and show search engines that the content is valuable by adding at least one image to the page.
- Proper image size
Check the size of your image and confirm it’s not so large that it will slow down site loading times. Compress large files before you upload them to your site, and resize images to the intended display size.
- Add an optimized meta title.
Do you take meta tags seriously? Although the effect of the title tag or meta description has changed significantly over the past several years, it’s still a good practice to pay attention to them.
In On-page SEO, the major types of meta tags that you should pay attention to are:
- Title tags: Title tags define the title of your web page or document.
- Meta description: The meta description is what search engines use to gauge what topic you’re writing about and the exact audience that they should send to that page. So, make it descriptive and short – no more than 160 characters.
- Add social sharing links.
Content is more likely to be found when it is optimized for both search and social. Include sharing buttons, and add click-to-tweet and other social sharing call to actions on the page.
Technical SEO Checklist
Technical SEO can make or break your rankings. Fortunately, fixing technical SEO problems isn’t that hard… especially if you follow the items on this checklist.
- Checking the visibility of the site for requests of different frequencies and directions, by category in search engines.
- Analysis of the total number of key phrases by which the domain is ranked in the TOP-100 of the Google search engine.
- Search for technical errors: duplicate pages, service pages that are not closed from indexing.
- Checking site loading speed.
- Mobile-Friendly Compliance Analysis.
- Checking the structure of the site.
- Analysis of on-page optimization (availability and correctness of meta tags, headings and page structure).
- Analysis of the link profile of the site and the dynamics of changes. This stage helps to assess the front of the upcoming work.
If you’re looking to start an online business, don’t make the mistake of forgetting about how you’re going to generate traffic and acquire customers. SEO is only one arrow in the traffic generation quiver, but over the long term, it can generate significant targeted traffic very profitably. It’s also a strategy where smaller, less-resourced sites can outcompete larger sites with elbow grease, creativity, and persistence over the long term.