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9 SEO tips that can improve a website’s Google ranking

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9 SEO tips that can improve a website’s Google ranking

If you want more visitors to your website, one of the first things you’ll want to do is improve your website’s ranking on Google. This process is called search engine optimization (SEO). It is a crucial element of managing a successful website or online store.

In this article, we will provide you with several basic steps you can take to improve your SEO strategy and ensure that your website is shown prominently on Google searches.

How search engines determine what pages to show and how to show them is complicated and goes well beyond this article’s scope. However, a few essential points should be made.

First, search engines use bots or computer programs to trawl the web, following links and visiting all publicly accessible websites. They then use this information to build enormous indexes that are consulted each time an internet user performs a Google search.

Once a user has entered a query, the search engine will refer to these extensive indexes, incorporating tens or hundreds of different factors into complex ranking algorithms. These, in turn, determine what content to display on the search results page. PageRank, Google’s preferred algorithm, relies on over 200 different metrics to determine Google search rankings.

You can leverage these hundreds of metrics to improve your website’s Google ranking. Although we won’t be able to look at all 200, we will discuss the most important ones.

9 SEO Tips to success

9 SEO tips that can improve a website’s Google ranking

Let’s look at nine important steps that you can take to improve your website’s Google ranking.

1. Creating a sitemap is one of the easiest things you can do to progress your website’s search rankings. This will enable Google’s bots to quickly and efficiently index your entire site, and it will ensure that no pages are missing (and cannot be found through Google searches). You can submit a sitemap file to Google via their Webmasters website.

2. Make sure you provide the essential information to bots with a robots.txt file. More information is available on this website, but basically, keeping on the bots’ good side is one of the best things you can do to ensure your website features prominently in Google searches.

3. Delete duplicate content. Search engine bots hate duplication, and it’s one of the easiest ways to see your site tumble down the Google search rankings. Some website managers think that creating pages designed to detect search engine bots is a good idea, but it will backfire and hurt your website’s SEO rankings.

4. Although less crucial than in the past, it still helps to create static versions of your webpages. Static content is more easily interpreted by search engine bots, at least more efficiently than dynamic content.

5. Create permalinks for your pages using keywords (for example: “/products/fridges/dynatech-coolfreezepro/”). These will result in better search rankings than permalinks containing mostly numbers or other random information. A good rule of thumb is that the more identifiable data you can provide the bot, the better.

6. An organized website with clear internal linking architecture will have higher Google rankings. This means displaying important information on the homepage and ensuring that similar content is grouped together on dedicated pages. A menu such as the one below makes it easy for search engine bots to index your site.

Example: www.

7. When creating text-based content, use keywords that your audience is likely to search for. These should be used throughout your text (don’t overdo it, though) and featured in the title of your article and its permalink. And remember, search engine bots can’t read images or text. If your site posts have many pictures, videos, or screenshots of text, add captions or descriptions that bots will be able to interpret.

8. Make sure your keywords are related to your business objectives. If you don’t know which ones are most relevant to your field, look them up. Finding the right keywords is essential if you want to feature prominently on Google searches.

9. One of the main ways that Google and other search engines rank content is by the number of sites that link to yours. If your webpages are frequently mentioned on other websites, your site will quickly begin shooting up the Google rankings. However, this is not always simple, and entire businesses exist to increase the number of inbound links to your website.


While the advice in this article will undoubtedly help you improve your website’s Google rankings, there’s only so much that you can do yourself. SEO agencies or experts have worked in this field for years and have an intuitive understanding of search engine algorithms. Real SEO is a process of gradual improvement rather than overnight success.

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